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First Place is that good? Congrats Derek Maiden, MSL bike Mechanic, on the having the fastest down hill mountain bike time and winning this past weekend at Beech Mountain!

Brown Town on the SoHo. Photo by: Patrick Fulkrod

Steve Cheers turned 50 today and the first two customers in the store today just happened to be in an A Cappella Group. Happy Birthday Steve and in honor of Steve turning 50 any item on sale in the tent in front of the store is now 50% OFF the original price today only. Some exclusions may apply.

Thanks Mark Blevins for challenging us to the ALS Ice Bucket Challenge! We now challenge Holston River Brewing Company and Mahoney's Outfitters you have 24 hours! Also thanks to random stranger for helping Bryan dump the cooler of ice and water!

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Monday – Friday: 10 am – 7 pm
Saturday: 10 am – 6 pm
Sunday: 1 – 5 pm

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